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Event Details
Present
"Database Marketing 2009:
How the Economy is Making Us Smarter"
Thursday, April 30, 2009
8:30AM Registration | 9AM - 11:30AM Workshop
Houston Arts Alliance | 2nd Floor Conference Room
3201 Allen Parkway, Suite 250 | Houston | 77019
About this Workshop:
Amid economic
uncertainty, all arts marketers are being asked to produce more with fewer
resources. That fact is clear to Target Resource Group (TRG), an arts
consulting firm that is Houston's
new list cooperative partner. TRG is
helping organizations throughout North America
successfully navigate today's unprecedented circumstances with data-informed
solutions. The #1 tool for success? Your
database! Learn how strategic direct
marketing decisions using your database can help you optimize your patronage
and revenue.
About the Presenter:
Rick Lester
is chief executive officer of TRG, a data-driven marketing consulting company
with arts and culture clients throughout North America.
Rick Lester
founded and built TRG on a 25-year career in entertainment marketing. He
directed marketing programs for the Cleveland Orchestra and Cincinnati Symphony
Orchestra and served as executive director for the orchestras of San Antonio, TX and Charlotte, NC.
Rick earned his Masters in Business Administration from Queens University of
Charlotte, NC.
Registration Policy:
Mailed
checks must be postmarked by Friday, April 24, 2009. All checks should be
made payable to Houston Arts Alliance. Deadline for all credit card
registrations is 12pm Wednesday, April 29, 2009. At that time your
registration is confirmed only if you have completed both your online
registration and faxed the completed Workshop Registration Sheet with
billing information to 713.630.5210.
________________________________________________
This workshop is made possible by a grant from American Express Company and his hosted by the Houston Arts Alliance and National Arts Marketing Project.
When & Where
Houston Arts Alliance
3201 Allen Parkway, Suite 250
Houston,
77019-1800
Thursday, April 30, 2009 at 9:00 AM (CT)
Add to my calendar
Hosted By
Houston Arts Alliance
The Houston Arts Alliance (HAA) is a 501C3 non-profit arts organization. The mission is to support and promote artistic life in the Houston region through programs, initiatives and alliances. Advancing the nonprofit arts industry in Greater Houston improves the region’s quality of life, ensures a competitive economy, and creates an appealing tourist destination.
Visit us at www.houstonartsalliance.com